New Technology to Make Speeding Impossible: Should All Cars Have It?


Speeding is a widespread problem that contributes to thousands of deaths on the roads each year. Despite the existence of speed limits and enforcement measures, many drivers continue to ignore the rules, putting themselves and others at risk. To address this issue, a new technology called Intelligent Speed Assistance (ISA) has been proposed. This technology uses GPS to automatically detect speed limits and intervene in the vehicle’s operation to ensure compliance. While advocates argue that ISA can save lives and improve road safety, critics express concerns about its effectiveness and potential drawbacks. In this article, we will explore the arguments from both sides and consider whether all cars should be equipped with this new technology.


The Current Problem: Speeding and Its Consequences

New technology can make speeding impossible. Should all cars have it?

Speeding remains a significant problem on American roads, leading to numerous fatalities and injuries each year. Between 2010 and 2019, over 100,000 people lost their lives in speed-related crashes in the United States alone1. Despite the enforcement efforts, including approximately 41 million speeding tickets issued annually, the number of traffic deaths continues to rise1. This alarming trend highlights the need for new solutions to address the issue of speeding effectively.


Introducing Intelligent Speed Assistance (ISA)


To combat the problem of speeding, the National Transportation Safety Board (NTSB) has recommended the implementation of Intelligent Speed Assistance (ISA) in all new vehicles sold in the United States1. ISA is a technology that utilizes GPS to identify and monitor speed limits on the roads. It can then intervene in the vehicle’s operation to ensure compliance with the speed limits.


Unlike traditional speed limiters that only restrict the maximum speed a vehicle can reach, ISA offers a more comprehensive approach. It can prompt drivers to slow down through audible alerts or even reduce engine power to enforce a safer speed1. By combining GPS technology with real-time speed limit data, ISA aims to make speeding virtually impossible.


The Benefits of ISA: Saving Lives and Improving Road Safety

ETSC shows new MEPs the benefits of smart speed tech – ETSC

Advocates of ISA argue that this technology has the potential to save thousands of lives each year and significantly improve road safety. By automatically adapting to the posted speed limits, ISA can create a safer driving environment for everyone. Here are some key benefits that proponents highlight:


1. Reducing Speeding-Related Crashes


Speeding is a major contributing factor in a significant portion of fatal crashes in the United States1. By preventing drivers from exceeding the speed limits, ISA can help reduce the number of speeding-related accidents, injuries, and fatalities.


2. Encouraging Compliance with Speed Limits


Many drivers may unintentionally exceed the speed limits due to distractions, lack of awareness, or misjudgment. ISA acts as a constant reminder of the speed limits, encouraging drivers to stay within the legal boundaries and promoting a culture of compliance.


3. Enhancing Traffic Enforcement Efforts


ISA can complement traditional traffic enforcement measures, such as speed cameras and police patrols. By providing an additional layer of monitoring and intervention, ISA can support law enforcement agencies in their efforts to enforce speed limits effectively.


4. Improving Road Design and Infrastructure


ISA can also prompt authorities to reassess road design and infrastructure to ensure safer driving conditions. By identifying areas with consistently high-speed violations, authorities can take appropriate measures, such as redesigning road curves or installing additional signage, to address those risks.


The Concerns and Criticisms Surrounding ISA

Speed-limiting gadgets fitted to all new cars from 2022 to make speeding  impossible - Mirror Online

While ISA holds promise in addressing the issue of speeding, it is not without its critics. Various concerns have been raised regarding the effectiveness, practicality, and potential drawbacks of implementing ISA in all vehicles. Here are some of the main criticisms:


1. Reliance on Technology and Potential Malfunctions


Critics argue that relying on technology to enforce speed limits may introduce new risks. They express concerns about the accuracy and reliability of GPS systems, which could lead to false readings and erroneous interventions. Malfunctions or glitches in the ISA technology could also pose risks if drivers are suddenly prompted to slow down or experience a loss of power in critical situations.


2. Limited Impact on Existing Vehicles


Even if ISA became a requirement for all new vehicles, it would take years for the technology to reach a significant portion of the overall vehicle population. The average age of vehicles on U.S. roads is over 13 years1. Therefore, it is argued that the impact of ISA would be limited as older vehicles would not be equipped with this technology.


3. Potential Resistance and Non-Compliance


Critics also raise concerns about drivers’ resistance to ISA and the possibility of non-compliance. Some drivers may choose to disable or ignore the system, diminishing its effectiveness. Additionally, there is a segment of the population that values the freedom to drive at higher speeds and views ISA as an infringement on their personal liberties.


4. Unintended Consequences and Hazards


Implementing ISA may have unintended consequences and create potential hazards on the roads. For example, sudden braking or deceleration enforced by the technology could lead to rear-end collisions if other drivers are not prepared for the sudden change in speed. Additionally, strict adherence to speed limits in certain situations, such as merging onto a highway, may cause delays and disrupt the flow of traffic.


The European Union’s Approach: Mandatory ISA Implementation


The European Union has taken a proactive approach towards addressing speeding by mandating the implementation of ISA in all new cars starting from next year1. This move reflects a commitment to road safety and a belief in the potential of ISA to save lives. However, in the United States, there is currently limited momentum within the government to adopt the NTSB’s recommendation for mandatory ISA installation1.


Conclusion: Striking a Balance between Safety and Freedom


The question of whether all cars should have ISA is a contentious one, as it involves striking a balance between safety and personal freedom. While ISA holds the potential to reduce speeding-related accidents and save lives, concerns about its effectiveness, practicality, and unintended consequences cannot be ignored. As technology continues to evolve, it is crucial to conduct further research and trials to address these concerns and refine the implementation of ISA.


Ultimately, achieving road safety requires a multi-faceted approach that encompasses not only technological advancements but also effective traffic enforcement, improved road design, and driver education. By combining these elements, we can work towards a future where speeding becomes a thing of the past, and our roads become safer for everyone.

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